Accountants for Business - Benefits of the credit crunch

The theme of ‘Accountants for business’ emphasises a new, value-adding agenda for accountants in whatever roles they are employed, and positions the role of accountants as promoters of sound business practices, champions of sustainable business development and identifiers of value drivers which lead to high-performing organisations.This theme sets an agenda for business which puts sound financial management at its heart. It highlights the importance of accountants to fostering long-term corporate success and on the unprecedented – and growing – need for financial skills.

There has never been a more crucial time for accountants to show their true value.

Over the last 18 months, as a systemic banking collapse has evolved into significant worldwide recession in many countries, a range of presumptions about accounting, organisations and society will be questioned – and we believe that the role of the acountant will emerge into a golden age as a champion of sustainable value in business.

Our campaign will seek to answer the issues raised around our profession and demonstrate how accountants can play a leading role in restoring business confidence and fortune. We are inviting senior business leaders and members of the profession to come together and discuss the key issues and share first-hand knowledge and experience across the global business world. Please visit http://www.accaglobal.com/accountants_business for the latest research, events and opinion.

ACCA is delighted to welcome the following speakers to the event:

• Jamie Lyon - Senior Manager Professional Development, ACCA
  Accountants for Business - adding value, building businesses
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  • Vanya Panayotova - Country Manager, Procter & Gamble
    “Cash is King” – how big companies bring this expression back to life during recession
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  • Biljana Bogovac - Assurance  Director, PricewaterhouseCoopers
    Foreign Direct Investment in Central and Eastern Europe - A case of boom and bust?
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  • Kai Kimmel - CFO, Tetra Pack
    Crisis as an opportunity
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  • Mirjana Garapic Zakanji - Member of Executive Board, ProCredit Bank
    From market share quest to responsible banking
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  • Konstantinos Vairlis - CFO,Fresh&Co
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  • Miro Smolovic - Manager, PwC Training Academy
    Developing your leaders of tomorrow

Limited complimentary places are available to senior finance and human resources professionals with an interest to learning and development for their finance staff. To reserve a place at the conference please complete the following form.